On July 31st of last yearWarner Bros. Japanissued a statement through its official Twitter account, where it criticizes what it describes astweets “extremely regrettable” regarding Barbenheimer, shared from the official account ofBarbieon Twitter in the United States. The statement, published on the Barbie Japan account and which has received dozens of comments and approvals from Japanese internet users, reads as follows:
We consider it extremely regrettable that the official account of the US headquarters for the ‘Barbie’ movie reacted to social media posts by ‘Barbenheimer’ fans. We are taking this situation very seriously. We are asking the US headquarters to take appropriate action. We apologize to those who were offended by this series of inconsiderate reactions.
Twitter of Warner Bros. Japan
Twitter is burning for Barbie
Undoubtedly, the frustration ofWarner Bros. Japanregarding this situation, is a consequence of the positive responses from the US Barbie account to the ‘Barbenheimer’ memes. These are some of the translations of Japanese internet users' comments regarding this situation:
'Indeed, it is questionable from a political correctness point of view that the official ‘Barbie’ team gets excited about Oppenheimer. However, seeing a response of the type: “Normally I don’t like being politically correct, but this time, I’ll make an exception and complain” left me with a feeling of disbelief at how they only use it when they are directly involved…'
'My grandfather was in Hiroshima until a few days before the atomic bomb was dropped. He said he saw the nuclear mushroom cloud from the train when he was returning home. Among those who perished under that nuclear mushroom cloud were many girls of the same age as those playing with Barbie dolls. I feel absolute contempt for the official Barbie movie team, who seem not to understand this reality'.
'The Barbie movie is doomed to fail in Japan because the official creators have fully embraced the memeification of the atomic bomb and the images of the nuclear mushroom cloud. No matter how much it’s said that it was just enthusiastic fans and that the official creators had no intention, the situation cannot be saved. It's over'.
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Source: @mrjeffu on Twitter
